AI can write your marketing copy.
It can’t define your strategy.
I help B2B startups turn complex products into clear positioning, sharp messaging, and go-to-market (GTM) strategies that actually drive revenue — in the era of AI.
Does this sound familiar to you?
🫠 The "AI" Problem: You’re using LLMs to save time, but the content isn't actually resonating or converting.
😑 The "Disconnected" Problem: Your pitch deck tells one story, but your website tells another.
😕 The "Bland" Problem: Your homepage sounds exactly like your competitors.
Hi, I’m Sharon!
With over 12 years of experience launching B2B initiatives at Amazon, ByteDance, Alibaba and VC-backed tech startups, I’ve seen firsthand how key insights inform a sharp story and scale a product. I help early and growth-stage companies bridge the gap between technical vision and market adoption. You get the high-level GTM strategy and execution without the cost of a VP of Marketing hire or the bloat of an agency.
Where I’ve Built & Led Go-to-Market
Real-World Go-to-Market Examples
Amazon - Buy with Prime
Context & Challenge
In 2022, Amazon launched Buy with Prime, a consumer-facing program for U.S. merchants. The momentum was high, but merchants struggled to understand exactly how it worked and how to integrate it into their direct-to-consumer sites, primarily on Shopify. Inconsistent messaging across the website, lifecycle emails, and sales conversations created some confusion and slowed adoption.
What I Did
I redefined the core product narrative and value proposition, tailoring messaging and educational content to resonate with both existing Amazon sellers and non-sellers. I led the creation of product explainer videos to support self-service understanding and registration, rebuilt the marketing acquisition email strategy, and refined sales outreach talk tracks to ensure a consistent and compelling story across channels.
Outcome
Improved SMB merchant lead-to-launch conversion by 24% within one month, supported by a clear, unified product story used consistently across web, lifecycle marketing, and sales enablement—making the value easier for merchants to grasp and teams easier to align.
View selected work examples:
Bytedance - Lark
Context & Challenge
ByteDance’s Lark, a collaboration and productivity SaaS, expanded from its home market into the U.S. While the product resonated with technical users, it struggled to connect with a broad range of business buyers due to unclear positioning, generic messaging, and limited category context at launch.
What I Did
I repositioned the product around buyer problems and use cases, developed industry- and persona-specific messaging frameworks, and created a new homepage narrative to improve engagement and conversion. I also delivered clear GTM guidance and core assets, including landing pages, product explainer videos, sales decks, and customer success stories.
Outcome
A market-ready positioning foundation that clarified what the product is, who it’s for, and why it’s different—enabling a confident U.S. launch and a stronger, more focused GTM motion.
View selected work examples:
Context & Challenge
Amazon launched Seller Wallet, a financial program embedded within Seller Central for sellers operating across global marketplaces. Sellers perceived it as a “nice to have” rather than an essential part of their business, and adoption lagged due to unclear differentiation and an underdeveloped value narrative.
What I Did
I led competitive analysis and in-depth seller interviews to uncover adoption barriers, partnered closely with product and UX to align messaging across key product surfaces, and built sales enablement assets—including battle cards, case studies, and pricing one-pagers—to support go-to-market execution.
Outcome
A sharper, more intuitive value narrative that clarified why Seller Wallet mattered, created demand among targeted sellers, and showed how it fit naturally into existing global selling workflows.
View selected work examples:
Pricing 1-pager sales collateral (share upon request)
Amazon - Seller Wallet
Context & Challenge
Alibaba.com launched Trade Assurance, an order protection program designed to safeguard transactions from payment to delivery and build trust between global buyers and suppliers. Buyers were accustomed to using Alibaba.com primarily for supplier discovery and completing transactions offline, making on-platform communication, payment, and fulfillment a major behavior shift. At the same time, many visitors were not high-intent buyers, leading suppliers to question the effectiveness of Trade Assurance as a growth driver.
What I Did
I developed positioning that reframed Alibaba.com from a supplier directory into an end-to-end B2B commerce marketplace, simplified complex ordering and payment flows into clear buyer guides, created buyer success stories to reinforce trust and risk reduction, and spearheaded a marketing partnership pilot with Jungle Scout to attract high-intent buyers.
Outcome
A clear, confidence-building product narrative that positioned Trade Assurance as a foundational layer of trust for cross-border B2B transactions. The platform has since scaled from $100M to $50B in GMV, and the Jungle Scout partnership delivered a 35× conversion lift, evolving into a product integration and a new high-intent acquisition channel.
View selected work examples:
Alibaba.com - Trade Assurance
Service Packages
Actual pricing will be adjusted based on the size of your business and the complexity of your GTM needs.
What’s included:
Homepage and funnel performance audit
Review web analytics, team insights, and win/loss data
45-minute online workshop session with you and/or your team
Refreshed value proposition + messaging framework
Updated homepage wireframe (layout + copy direction)
Two round of feedback and revisions
Outcome: A clear view of what’s working, what’s not, and a homepage + message that resonates with the right buyers.
Messaging Essentials
Starting from USD $5,000
What’s included:
Everything in Messaging Essentials, plus:
Ready-to-use marketing email templates (welcome sequence, cold outreach, nurture, etc.)
Messaging blocks for website, campaigns, events, and product pages
Communication strategy and copy direction for key go-to-market channels
Design direction for key visuals
Additional round of feedback and revisions
Outcome: A cohesive product story across your website and marketing channels.
Marketing Clarity
Starting from USD $9,000
What’s included:
Everything in Marketing Clarity, plus:
Sales pitch deck redesign with aligned messaging
Sales outreach and nurture email templates
Go-to-market handoff documents for your team
Live stakeholder presentation to align your team
Outcome: A fully aligned product story with clear go-to-market recommendations across your website, marketing channels, and sales funnel.
Full GTM Package
Starting from USD $12,000
Custom Package
Interested in a custom package to serve your needs better? Let’s discuss.
If there’s a strong mission fit, I could tailor the scope and rates to deliver the outcomes you need.
Get in touch.
Fill out the form and I'll be in touch for a -minute initial chat to see if there’s a mutual fit.
FAQs
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You work directly with the expert: faster cycles, clearer accountability, and senior-level strategy at a fraction of agency cost.
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Access to your deck, ICP notes, recent wins/losses, and one 60–90 min workshop with 3-4 of your stakeholders who understand your product, customers, and go-to-market motion.
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I provide all of the copy, wireframes, and implementation notes so your team can easily plug everything into your site and material.